Case Study: Morgan Stanley Investment Banking Division

Business Profile:
Morgan Stanley is a worldwide leader in investment banking and is ranked among the top institutions in mergers and acquisitions, underwriting of equity and equity-related transactions, high yield debt financing and corporate debt issuance. The Investment Banking Division consists of the following business units:

• Banking Group: Morgan Stanley bankers work hand in hand with corporations, institutions and governments to provide the best solutions for each clients’ needs. In the Banking Group, Morgan Stanley bankers bring specific industry, regional and product expertise to each client, advancing Morgan Stanley’s industry leadership in devising and executing the most innovative, customized answers to the most challenging issues in the global marketplace.



• Corporate Advisory Services: Morgan Stanley advises clients worldwide on the full range of strategic and finance activities and services. Advisory specialists raise capital in the equity and debt markets and advise clients on mergers, acquisitions and restructurings. Real Estate Finance, Securitized Products and Public Finance are Morgan Stanley specialties.

The Objective:
Morgan Stanley Investment Banking Division is a highly-distributed, global organization. Morgan Stanley was looking for a way to keep teams connected and in sync with business activities for each client to improve overall customer service and its win-rate for new business.

Why Morgan Stanley chose Tacit:
Morgan Stanley chose Tacit because of it's ability to help employees quickly find relevant, organizational activity, more easily share past learnings, and leverage external, business relationships, while enabling complete privacy and data security. By making the full body of knowledge and experience available to every team member, Morgan Stanley is able to increase customer service and develop stronger customer relationships.

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